Trey Malicoat & Associates
The Cost of Standing Still: the human side of AI and automation
A keynote for business leaders navigating automation, changing roles, and the responsibility to bring people with them.
More capability changes more than the work.
Automation can remove recurring effort, accelerate decisions, and make knowledge available to more people. It can also unsettle the person whose identity has been built around being needed. A technically sound transition can struggle when leaders overlook what people believe they are losing.
The Cost of Standing Still invites audiences to examine both the business opportunity and the human responsibility. Trey brings together business leadership, consulting, clinical psychology, and crisis-response experience to make this conversation practical and personal.
What your audience will explore
- What technology can carry, and where human judgment and relationships deserve more attention.
- How uncertainty can show up as resistance, withdrawal, or a stronger need for control.
- How to prepare people for changing roles and create meaningful opportunities to contribute.
- Six decisions for moving forward: Decide, Reimagine, Prepare, Reorient, Redesign, and Realize.
A provocative business question
Could a more automated, more human business earn three times the profit? Trey uses that question to open a conversation about capacity, customer relationships, creativity, and the choices required to turn opportunity into value.
Who this conversation is for
Business owners, leadership teams, association audiences, and organizations considering how AI will change their work and relationships. The initial planning conversation explores your audience, what is changing, and what you want people to leave ready to do.
A story that makes the stakes personal
The Queen Has No Friends is the companion cautionary tale about power, fear, control, and the relationships people can lose while protecting their place. The book gives audiences a personal way to continue reflecting after the event.
Add the facilitated workshop to apply the six decisions with your team. Watch Trey with an audience to experience his conversational style.