Trey Malicoat & Associates
Trey Malicoat, M.S.
Business strategist, author, and speaker on the human side of AI, automation, and organizational change.
I’m interested in what happens to people when the world they know begins to change. That question has followed me through business ownership, teaching, healthcare leadership, and crisis response. It’s the question I bring into the room with you.

Business decisions. Human consequences.
I’ve founded several businesses, led a multimillion-dollar regional healthcare company, and spent 25 years consulting. I know there are people, livelihoods, and relationships behind the decisions you make. I want to help you think those decisions through.
When we talk about AI, I want us to ask two questions together: What could technology take off your people’s shoulders? And what would you love to see them do with the room that creates?
A foundation in clinical psychology and crisis response
I hold a master’s degree in Clinical Psychology from Our Lady of the Lake University. My mental health career began in 1996 and has included work as a therapist, healthcare administrator, and crisis responder.
My crisis-response service has included the aftermath of the Thurston and Columbine school shootings, the September 11 World Trade Center attack, and the Pulse nightclub shooting in Orlando. Those experiences have shaped how I listen, especially when someone is trying to find words for what has changed and what they need.
Teaching and practical education
I’ve taught at the University of Denver, Oregon State University, the University of Oregon, and Western Oregon University. My courses have reached 4,000 students worldwide and received 1,200 course ratings.
I use stories, humor, and questions to help people recognize something in their own lives. I want you to leave with words you can use and something worth thinking about. Spend a few minutes in the room with me or hear from people who have been there.
Organizations I’ve served.
Through keynote addresses, education, consulting, and professional service.














Books that continue the conversation
I wrote The Queen Has No Friends to explore what fear and the need for control can cost us. My 11 Vows Relationship Series asks how we care for our relationships and take responsibility for the way we show up in them.
Bring the work to your organization
In The Cost of Standing Still, I bring these human questions into the changes businesses are facing with AI. We can explore them with your audience, work through the six decisions in a workshop, or sit down together to look at your business.
You can also find me on LinkedIn.
For event introductions and media
Trey Malicoat, M.S., is a business strategist, author, and speaker whose work connects business leadership, clinical psychology, and human adaptation. Across a 25-year consulting career, business ownership, healthcare leadership, crisis response, and university teaching, he has explored how people move through change. He helps organizations make thoughtful decisions about AI and automation while strengthening the human relationships that make a business worth building.
Putting the ideas into practice.
Through Success Partners, I work with Isaac Asher and Angel Rivera Jr. We bring our different experience to your questions, looking at your operations, your people, and your information together.
Meet the partnership → · Explore Success Partners ↗